A pro-EU campaign aimed to get young people out to vote on June 23rd has been branded 'patronising'. The Stronger In campaign launched the campaign '#Votin' and uses phrases around the website such as 'Get Talkin'.
Polls have consistently shown that although young people are predominantly pro-EU, they are less likely to vote in the referendum. However this campaign has been branded 'patronising' by some who see it as a poor way of connecting with young people.
Writing for the Telegraph, Cristina Criddle criticised the campaign: "Young voters already feel unrepresented; imitating pantomime youth-speak’ only insults us. Reverting to slang, it suggests Millenials are not capable of constructing objective, pro-EU argument, and not bothered or clever enough to "get it"."
The campaign hasn't gone down well on Twitter either:
#votin is such a painfully cringeworthy yoof appeal that it might just go viral for that reason. Reserve psychology? #EUref #youthvote— ThinkyT (@ThinkyT) May 24, 2016
Backlash against 'patronising' pro-EU 'Votin' campaign | NEWS Reviewed by Student Voices on 11:54 Rating: